Associate Manager, Social Media Strategy, Public Affairs

Sam’s Social Media Club is helping Starbucks find a Associate Manager, Social Media Strategy, Public Affairs.

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As an associate manager, social media strategy you will be focusing on content development and community management. You will be responsible for writing social-first content and being the voice behind partner accounts across a variety of digital platforms (Instagram and Facebook) to inform and engage partners.

This requires not only strong communication skills but a passion for driving best-in-class content that increases engagement, inspires and informs. This includes keeping ahead of digital content trends and dialed-in to the current partner experience.

Through strong community management you will build audience engagement around our partner programs and initiatives. This includes highlighting trends, surprising and delighting our partners and quickly highlighting important mentions and possible partner concerns.

This is an opportunity to be an integral part of a cross-functional team that is innovating in our approach to digital communications, connections and engagement. Your depth of platform knowledge and proven ability to produce quality that fuels growth, high engagement and positive sentiment will set you apart from the field. Ideal candidates will have a demonstrated history of thoughtfully managing digital communities across multiple platforms.

Leveraging Your Previous Experience, We Will Enable You To…

• Produce various content types for partner digital channels, developing and sourcing creative assets
• Write compelling social-first content and copywrite across channels
• Publish content across the digital channels, ensuring it is accessible (i.e. – captions, alternative text)
• Stay ahead of digital content trends helping to inform the evolution of the partner digital channels in partnership with the strategist
• Mine the digital channels for storytelling amplification opportunities and content ideas across communication properties
• Provide insights on trending topics, community needs, and interests of target audience across the digital channels, adjusting content and messaging accordingly
• Generate insight into content performance and provide reporting and recommendations for improvement
• Maintain a partner-first consistent voice across digital channels aligned with branding and target audience
• Be familiar of Starbucks retail standards (dress code, operational standards, etc.)
• Engage in community management (proactive and reactive) across digital channels, and address in real-time through empathetic and inspirational engagement, escalation, or documentation.
• Curate and lead updating of moderation guides in support of campaigns and evergreen partner-first questions, working with cross-functional partners
• Partner closely with partner communications, customer service, marketing, public affairs and program owners on engagement tactics as needed

We’d Love To Hear From People With:

• 5+ years of content creation/copywriting and social media community management experience. Agency experience preferred.
• Strong knowledge of digital platform capabilities and online engagement tools
• Retail experience
• Understanding of the retail landscape
• Tactical mastery of developing social-first content that is accurate and free of grammatical errors
• Passion for writing and developing content with the ability to adapt to different styles for various digital channels
• Well established knowledge of building community, interacting and inspiring target audiences
• Energized by working in a fast-paced organization
• Excellent communication, organizational, time and self-management skills. Consistent and strong collaborator across teams
• Self-driven and ambitious tech-savvy professional
• Strong project management skills and attention to detail

 

From free coffee to competitive pay, Starbucks is proud to offer a comprehensive compensation and benefits package to our eligible part-time and full-time partners. Benefits include 100% tuition coverage through our Starbucks College Achievement Plan, health coverage with a variety of plans to choose from, and stock & savings programs like our equity reward program, Bean Stock. What’s more, Starbucks offers flexible scheduling and opportunities for paid time off. Visit starbucksbenefits.com for details.

If you live in the greater Seattle area, we offer a flexible workplace that allows for hybrid work. Partners can work remotely up to two days per week.

 

Join us and inspire with every cup. Apply today!

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. People of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Starbucks Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at 206-318-0660 or via email at [email protected].