Brand Manager: Messaging & Content Strategy

ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our second year in a row on Inc.’s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever.

We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission!

The Brand Manager will lead brand messaging and content strategy in partnership with channel marketing, commerce, member experience, product management, and agency partners.   You will develop and execute brand strategies to drive growth, awareness, and customer loyalty.  This role supports the head of Brand Management as well as the Brand Manager for Product & Innovation in shaping and promoting the ButcherBox brand identity.

•Develop and implement comprehensive brand strategies that align with the company’s goals and vision, blending traditional and digital marketing in cohesive consumer-first campaigns

•Develop and own integrated planning calendar in partnership with Integrated Marketing Planning to translate brand and marketing objectives into strong messaging, content, and marketing campaigns to support member acquisition and retention through paid and organic social, affiliate programs, email, SMS, and website

•Manage the brand’s identity, including logos and colors, as well as meat sourcing messaging.  Protect and enhance the brand’s reputation

•Collaborate cross-functionally with procurement, R&D, merchandising, product and marketing channel teams, as well as agency partners, to ensure brand consistency across all touchpoints

•Lead rollout of new brand messaging, working in partnership with channel marketing, member experience and website team to ensure that brand messaging and content is updated at every touchpoint of the consumer journey from acquisition to website experience, member onboarding and member retention

•Monitor and analyze brand performance metrics and adjust strategies as needed

•Develop holistic view of macro trends, category & competitive landscape, and a deep understanding of consumer motivations to identify key opportunities for growth

•5+ years’ experience in consumer brand management

•Proven track record in connecting brand and product marketing to measurable business outcomes

•Experience collaborating successfully with internal creative teams and external creative agencies

•Comfort leading, collaborating with, and influencing team members in a cross-functional work environment

•Proven ability to build and execute on new initiatives and roadmaps each year

•Proven ability to identify, analyze, and solve ambiguous problems independently with an exceptional attention to detail

•Hard-working and creative person who loves solving difficult problems and “getting it done”

•Experience in partnering with product teams on website rebranding desired

•Experience in meat or food products a plus

•MBA a plus

$135,000 – $145,000 a year

We are a mission-driven company and strive to embody our values in every step of the process. ButcherBox is driven by relentless improvement, accountability, humility, and customer obsession. We want our workplace to be one of growth and learning where everyone can be safe/comfortable to show up as their authentic self to work. Anyone who loves our products and goals is welcome here! We are proud to be an equal opportunity employer aspiring to incite positive change in the pastures, the fulfillment centers, the office, and the world.

•Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits

•Financial: 401(k) with generous employer match

•Annual bonus based on company performance

•Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance

•Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp

•Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement

•Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more