Co-op, Social Marketing- Summer 2024

Location: #5 East 8th Avenue, Vancouver, BC

Term: 4 months

Start Date: May 2024, summer term only

Openings: 1

Overview: 

The Hootsuite social team is looking for a social media intern who will support our dynamic team in executing our social, influencer, and employee advocacy strategies to grow brand awareness, convert demand, and foster brand loyalty. This role offers the opportunity to learn the ins and outs of social media marketing including strategy development, content creation, working with influencer and employee advocates, reporting, and understanding insights that measure real business value. This intern will work closely with the entire team and report to the Senior Manager, Social Marketing, contributing to real projects and campaigns that impact our business.

WHAT YOU’LL DO: 

• Assist in the execution of Hootsuite’s social, influencer, and employee advocacy strategies
• Support the creation and scheduling of compelling content across various social media platforms, including but not limited to Twitter, Facebook, Instagram, LinkedIn, and TikTok.
• Support in the content creation for Amplify, Hootsuite’s own internal employee advocacy tool.
• Monitor social media for trending news, ideas, and feedback, reporting insights to the wider team and manager.
• Participate in the social content planning process, ensuring consistent messaging and aligning to our mapped business goals.
• Assist with the tracking and analysis of social media performance metrics to gauge success and areas for improvement.
• Collaborate with team members to support our influencer marketing strategy including helping build pitch decks, and arrange promotional swag.
• Stay up-to-date with the latest trends and best practices in social media and digital marketing.

WHAT YOU’LL NEED: 

• Working towards a degree or diploma in a related field (e.g., Marketing, Communications, Digital Marketing, Journalism, Communications etc.).
• Strong interest in social media and digital marketing.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to work independently and collaboratively.
• Proficiency in social media platforms and tools, with a willingness to learn new technologies.
• Basic understanding of marketing strategies and how to utilize these concepts throughout various forms of social media.
• Ability to multitask and manage time effectively to meet deadlines.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Accountability: holds self and others accountable to meet commitments
• Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding

WHO YOU ARE: 

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best  work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.