We are seeking a talented and innovative communicator to join our Corporate and Clinical Marketing Team. The successful applicant will play a key role in raising and maximising awareness of our charitys work on a local and national level.
We are looking for a proactive individual who takes the initiative, can effectively prioritise and has a proven ability to meet tight deadlines. With a solid background in copy creation and excellent spelling and grammar skills, youll be responsible for sourcing and producing engaging and inspiring content to be shared across various internal and external channels.
Youll have a keen news sense, perhaps gained in a press office or newsroom, and be a creative storyteller with a passion for gathering, writing and publishing content. You will also have excellent knowledge of social media platforms and be confident in email marketing and campaign management. Knowledge of web content management systems, video editing and graphic design are an advantage.
You will be a confident communicator with excellent people skills, comfortable in approaching key stakeholders for stories and content.
In this role you will join the charity at an exciting time, having rebranded as Birmingham Hospice last year, following the merger of Birmingham St Marys and John Taylor hospices. This is allowing us to reach new audiences and grow our communication and income generation plans..
Birmingham Hospice provides expert palliative and end of life care for people and their families living with life-limiting illnesses. We believe that all people in Birmingham should have access to the best specialist care and support – when, where and how they need it.
Job description
Job responsibilities
Marketing, Brand and Communications
Create regular, engaging and diverse news stories about Birmingham Hospice for use in press releases, on the hospice website and social media channels.
Liaise with colleagues, volunteers, patients and families to produce and publish case studies that dispel myths around hospice care.
Support with delivery of the charitys communications plan including activity across internal and external channels.
Work with marketing colleagues to plan and deliver campaigns such as Hospice Care Week, Dying Matters Awareness Week and Volunteers Week.
Build strong relationships with external contacts including designers, printers, copywriters, local media outlets and PR agencies.
Work with clinical colleagues to assist in promoting and marketing services to include the production of leaflets, event/training collateral, conference posters, video content and digital materials.
Assist with the production of corporate publications such as annual reports, and award entries.
Use approved key messages in all communications, ensuring appropriateness and consistency of language and terminology across all media.
Ensure all marketing and promotional materials are branded, accurate, inclusive, appealing and of a high standard.
Ensure that marketing materials are delivered on time and on budget.
Deliver all work accurately ensuring materials are fully edited, proofread and signed off by the relevant department or project lead. Assist other colleagues with proofreading and editing documents, ensuring content is of a high standard and complies with house style, and provide advice and support where needed.
Assist with the day-to-day running of the Marketing Team and provide support to the Head of Communications and Marketing, assisting at internal and external events, meetings and with other tasks as required.
Brand and Digital Development
Support the increase of followers and conversion rates in email marketing and on social media platforms through monitoring, learning and amending delivery to improve impact.
Identify and implement new digital marketing opportunities.
Proactively follow and research current and emerging media channels, seeking new opportunities for promotion and engagement.
Keep up to date on best practice within the charity sector generally, but particularly with regards to communications innovation.
Internal Communications
Build collaborative relationships with departments across both hospice sites, and provide an effective copywriting, design and public relations service to the organisation.
Work with corporate, clinical and medical colleagues to produce internal newsletters, emails and posters.
Ensure the hospice brand is recognised on all internal leaflets, signage and promotional materials throughout the hospice estate.
Expectations
Work flexible hours including evenings and weekends when required.
Ability to travel to external meetings.
Work across both hospice sites.
Undertake any other duties as may be required by the Head of Communications and Marketing and/or Income Generation Director.
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