Communications & Marketing Officer

The Dalla Lana School of Public Health is a Faculty of the University of Toronto that originated as one of the Schools of Hygiene begun by the Rockefeller Foundation in 1927. The School, which plays a criticalrole in the COVID-19 pandemic response, went through a dramatic renaissance after the 2003 SARS crisis and it is now the largest public health school in Canada, with more than 850 faculty, 1,000 students, and research and training partnerships with institutions throughout Toronto and the world. With $76 million in research funding per year, including more than $31.5 million held at DLSPH, the School contributes to improving population health and health policy and health systems through discoveries and innovation in data science and AI, maternal, child and reproductive health, climate change [response], implementation and improvement sciences, preventable disease through vaccines and prevention through [and] wellness such as with diabetes, comparative health policy, sustainable and equitable health systems, global and Indigenous health, among many other areas.

Your opportunity:

The Institute of Health Policy, Management and Evaluation (IHPME), a graduate unit within DLSPH, has the largest and most productive group of scholars working in health policy, health services, health informatics, clinical epidemiology and health care research in Canada today. Our students represent all sectors of the health care system; we have consistently been able to attract exceptional applicants from diverse backgrounds with a wealth of experiences. Our alumni have moved into leadership positions throughout the health care system and remain actively involved in ensuring we achieveour goals. And, finally, our donors and partners have been very generous in terms of developing and supporting new initiatives and addressing the financial needs of our students.

As the Communications and Marketing Officer for IHPME you will develop communications and marketing strategies that are aligned with our department’s overall objectives and goals and the strategy of the faculty. You will be accountable for developing strategies to manage relationships effectively and engage with adiverse set of internal and external contacts. As a subject matter resource within DLSPH, you will lead seminars and workshops and liaise with departmental staff to create content. You will be an action-oriented, strategic thinker with an ability to build trusting relationships and deliver best in class communications content.

Your responsibilities will include:

 

• Developing and implementing communications and marketing plans, including community engagement strategies, to promote programs, events and/or initiatives supporting strategic objectives.
• Creating and maintaining IHPME’s presence on social media platforms, including advising on social media strategies and trends, implementing social media campaigns, and tracking analytics.
• Assessing, selecting, and implementing search engine optimization techniques.
• Conceptualizing, organizing, and executing event activities.
• Writing news, feature stories, website content, andspeeches, while liaising with departmental staff to support content.
• Leading seminars and/or workshops.
• Building and strengthening relationships with various partners and collaborators.
• Planning and estimating financial resources required for event programming and/or projects.

 

Essential Qualifications:

 

 

• Bachelor’s Degree in Communications, Marketing, Journalism, or a related field or an acceptable combination of equivalent experience.
• Minimum five (5) years of progressive experience within a similar role.
• Demonstrated experience with various social media platforms in the creation of strategies, monitoring trends, implementing campaigns, and tracking analytics.
• Superior verbal and written communication experience, namely in writing news, feature stories, website content, and speeches for a broader audience.
• Experienced in managing confidential information with a high level of accuracy regarding information.
• Experience in planning financial resources for events and initiatives.
• Proficiency with Canva, Microsoft Office, WordPress, Hootsuite, Mailchimp, and Eventbrite.
• Demonstrated facilitation and presentation skills.
• Superb communication skills and the ability to foster positive relationships (i.e. with internal partners, media outlets, etc.).
• Excellent attention to detail and solid copy editing and proofreading skills.
• Strong understanding of the needsand sensitivities of different audiences and adapting content for them.
• Must be creative and show capacity for innovation, idea generation, strategic thinking and business acumen.
• Strong organizational skills with the ability to prioritize workload, manage projects, work effectively under pressure, and meet competing deadlines.
• Strong team player who values collaboration.

Assets (Nonessential):

 

 

• Proficiency with search engine optimization

To be successful in this role you will be:

 

 

• Communicator
• Diplomatic
• Meticulous
• Multi-tasker
• Organized
• Problem solver
• Team player

 

Closing Date: 01/04/2024, 11:59PM ET
Employee Group: USW
Appointment Type: Budget – Continuing
Schedule:
Pay Scale Group & Hiring Zone:
USW Pay Band 13 — $83,150 with an annual step progression to a maximum of $106,336. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Recruiter: Amanda Di Fonzo

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.