Content Marketing Executive

We’re looking for someone obsessed with content, that lives for wining and dining.

ABOUT US:

We own and operate Victoria’s most beloved and acclaimed hospitality venues including the newly opened Hubert Estate in the Yarra Valley and St Kilda’s The Prince Hotel. Shining a spotlight on iconic and premium destinations throughout Victoria, we’re driven to deliver unique and memorable experiences to every person who steps into its venues.

ABOUT THE ROLE:

Do you plan your weekend around where to eat? Is using the correct grammar your love language? Do you spend your free time going through scroll-stopping food content? We’re looking for someone obsessed with content, that lives for travel and dining.

A full-time role, with a flexible working environment, you’ll work on some of Victoria’s most exciting venues, creating new campaigns, throwing parties and collaborating with all sorts of wonderful creatives and brands. We’re a young and dynamic team, and pride ourselves on doing things differently, and we make no exception when it comes to our marketing, communications and content approach.

A DAY IN THE LIFE

As an integral member of the Marketing team, you will be;

• Orchestrating strong content strategies across all online and offline platforms with ongoing contribution and alignment to the overarching Marketing and Comms plan for each property
• Designing and implementing creative marketing strategies to disseminate content
• Highlight content’s impact on revenue, by tracking and documenting content performance and analyzing the data to improve future content plans
• Effectively briefing and managing content specialists, photographers, graphic designers and internal team members to create and review all content and ensure a consistent visual and message, and ensure outputs are delivered on time and to budget
• Assisting to guide the content marketing strategy, facilitate ongoing content planning, manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative
• Plan and execute paid and owned media through a comprehensive content strategy (including SEO)
• Assist with marketing automation, landing pages, website, blog and EDM through best-in-class content and design, ensuring strong web presence
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice and optimized for search and social promotion
• Work with the Marketing and Communications Specialist to develop clear, consistent, and effective communications collateral for use across a range of traditional and online channels
• Along with the Marketing team develop and provide input into annual strategic planning, budget process and related activities
• Routinely visit/experience the offers and communicate with operations to ensure the company’s image/brand is maintained at a high standard
• Maintain close liaison with all departments on activities and seek any advice if required

OUR IDEAL CONTENT MARKETING MANAGER:

• 2- 3 years Social/Marketing/Content experience, either in house or agency based
• Tertiary qualifications in Communications, Marketing, PR or a related fields
• Experience with online community building
• Proficiency with social media analytics
• Proficiency with Google Analytics
• Strong attention to detail and the ability to write effectively for different audiences
• Ability to apply creative and innovative thinking to achieve outcomes
• Ability to work with cross-functional teams across the business
• Excellent time management and organizational skills and the ability to handle multiple projects simultaneously while adhering to deadlines
• Strong interpersonal skills and the ability to influence and persuade
• Demonstrate ability to effectively communicate and maintain relationships with people from a broad range of backgrounds i.e. staff, suppliers and customers
• A team player that can also create and work autonomously

WORKING WITH US:

People are at the core of our success. We’re home to a culture that goes beyond our workplace. We exist to see our team succeed. Ongoing training, continuous development and opportunities for growth; these are the elements we focus on providing each and every individual in our ever-growing team.