Department of Strategic Communications and Image

Professional Grade 15° Supervisory Scale . The gross monthly income is $1,813,898.- gross monthly, a quarterly bonus of $546,418.-   gross for compliance with Institutional goals, and therefore, the incorporation of this bonus is conditional on said compliance. There are no complementary benefits. Immediate availability required.

SERNAC is a supervisory service in accordance with Law 21,081. Consequently, its officials are subject to the prohibitions and disabilities associated with the provision of personal services by themselves or through third parties, to suppliers subject to the supervision of the National Consumer Service, which must be kept in mind for applications within the framework of this process.

It is established that the selected person will be appointed to a contract position, which may last for 3 months in a trial period, or at most until December 31 of each year; and the persons who serve them expire in their functions on that date by the sole operation of the law, unless an extension is proposed at least thirty days in advance. 44 hours a week. Immediate availability required.

Purpose of the position

 

Generate the digital life of the institution through the creation of content, proposals for digital strategies and multidirectionality of communications between consumers and the institution, contribute with strategic actions that allow visibility, dissemination and impact of the image of the service, adjusting the language, tone, style and format on social networks, reflecting closeness and efficiency.

• • Job functions

    Main results

    Actions + Functions	Expected Final Result
    Design and implement a specific social media dissemination plan aligned with the PEC.	Achieve administration of institutional social networks, optimally executing the defined strategy, complying with the PEC
    Manage content publications on social networks, proposing creative and didactic methods.	Achieve the dissemination of materials, applying the principle of transmission of experience, with language appropriate to networks.
    Develop and control a risk management plan for social media administration	Contribute to constant monitoring of social networks, including aspects such as passwords and usage responsibilities.
    Carry out active listening on social networks, responding to users when necessary, following the PEC guidelines.	Ensure the delivery of responses to users, considering opportunity, reputational risk, social context and vulnerability when responding on social networks.
    Analyze and monitor trends on social networks.	Contribute with alerts on consumer problems that may impact institutional reputation.
    Constantly monitor publications made on social networks.	Achieve evaluations regarding their possible success and behavior, both qualitatively and quantitatively.

    Authority

    Decisions	recommendations
    – Generate statistical reports on the fulfillment of specific objectives of the PEC. – Ensure the control and compliance of contracts assigned to your center of responsibility, as well as that they are incorporated into the ODI.	– Propose communications and other communication elements according to needs detected on social networks.

    Context

    The main internal contacts for the position are:
    – All areas of the service

    The main external contacts for the position are:

    – Other Public Institutions
    – Social network users

    The great challenges of the position are:
    – Generate the digital life of the institution through the creation of content, proposals for digital strategies and multidirectional communications between consumers and the institution.

    The position participates in:
    – Participate in the Alert Committees as a representative of the Strategic Communications/Institutional Relations department, evaluating the information collected by the consumer staff.
    – Eventually you are invited to participate in meetings to generate proposals for institutional innovation.
    – Collaborate with other institutions or organizations on social networks when it is beneficial for the institutional image and reputation.

    Other relevant aspects of the position:
    – Comply with other tasks requested by your Direct Management and/or by National Management.

 

 

Function Profile

The following elements make up the Function Profile and will be used to evaluate the applicants.

Educational Training

 

Highly desirable : possess a professional degree in Journalist, Publicist, Designer or Visual Audiovisual Communication.

Specialization and/or Training

 

Desirable Complementary Training : Desirable complementary courses in the area of ​​communications in Social Media or Digital Content

Knowledge Required by the Position :
– Social Network Monitoring Tools: High level.
– Management of Graphics Suite: Medium level.
– Social Network language, in terms of tone, style and trends: High level.
– Listening in RRSS: High level.

Public sector / private sector experience

 

Highly Desirable:
– At least 2 years of professional experience since obtaining your professional degree.
– At least 1 year of experience as a Community Manager or Digital Content Manager, in the public or private sector.
– Experience in Social Network analytics platforms

Skills

 

Focus on Citizenship: Exhaust efforts to protect the rights of citizens (consumers, internal/external users) and meet their requirements, ensuring that they have accurate and timely information regarding goods, services and markets, responding to their requests and giving priority to satisfy their demands.

Organizational Vision: Link daily work with SERNAC’s mission, demonstrating knowledge and adherence to the regulations and procedures that regulate its actions, but also understanding of the environment in which the Service deploys its action.

Positive Work Relations: Work effectively with people within or outside the formal line of authority (peers, other areas, institutions, suppliers) to achieve institutional objectives through behavior that is respectful of the needs and contributions of others and maintaining a positive and constructive.

Analysis : Detect problems specific to your specialty from the available information, establishing relationships and comparing data from different sources, in order to develop timely and effective recommendations in accordance with the requested requirements.

Knowledge Update : Demonstrate the required technical/professional skills or knowledge and stay up to date on current findings and trends in the area of ​​competence, managing to apply them effectively at work.

Effective Communication: Express ideas in an effective and influential way, in individual and group situations, orally and in writing, (including the appropriate use of non-verbal communication); adjust the language or terminology to the characteristics and needs of the public.

Credibility: Act with conviction, projecting trust and transparency when safeguarding institutional interests, in order to share inspiring information and obtain the commitment of others to the goals, in critical or relevant exposure situations inside or outside the organization.

 

• • Specific Requirements

    DFL Requirement N°2 for Grade 15 (exclusive requirement):
    Yo. – Professional title of a career of at least 8 semesters in duration, granted by a university or professional institute of the State or recognized by it, or those validated in Chile in accordance with current legislation.

 

 

Selection Stages

 

A. CURRICULAR ANALYSIS : Corresponds to the review and evaluation of the CVs of the applicants considering the educational background, training and professional experience requested.

As the first phase of curricular evaluation, the information provided in the “Questions to the Applicant” section will be considered, so it will be the sole responsibility of the applicants to provide truthful and representative information of their training and professional experience.
The educational training must be accredited by certificate, as should the training, which must contain the date and number of hours, and must be attached to the application.

Professional experience will be calculated from the date of graduation and according to the experience evidenced in the records (first questions to the applicant and then CV).

The information of each applicant will be weighted according to the definitions in the following tables, where each Subfactor will provide a score, which will be added and generate a final value, determining the applicant’s position in the application ranking. The people who present the highest positions or final scores will advance to the next stage.

Table 1: Educational Training Subfactor

Criterion	Score
Not having a professional degree	Automatic Deletion
Professional title of a career of at least 8 semesters in duration, granted by a university or professional institute of the State or recognized by it, or those validated in Chile in accordance with current legislation.	5
Have a Professional Title as a Journalist, Publicist, Designer or Audiovisual Communication	15

Table 2: Training Courses and/or complementary training

Criteria	Score
Not having complementary courses in the area of ​​communications in Social Media or Digital Content	0
Have complementary courses in the area of ​​communications in Social Media or Digital Content	15

Table 3: Professional Experience since obtaining your professional degree

Criteria	Score
No experience, or less than 1 year of experience since obtaining your professional degree.	0
Have at least one (1) year of professional experience since obtaining your professional degree.	5
Have at least two (2) or more years of professional experience since obtaining your professional degree.	10

Table 3.1: Work experience as a Community Manager or Digital Content Manager

Criteria	Score
Without experience as a Digital Content Manager or Community Manager	0
Have at least one (1) year of experience as a Digital Content Manager or Community Manager in public or private entities	20
Have experience in Social Network Analytics platforms	5

B. TECHNICAL EVALUATION: In this stage, the critical technical knowledge for the performance of the position will be evaluated. A test of alternatives will be applied, which will be carried out remotely (via web). Depending on the grade obtained by the candidate in said technical test, an additional score will be assigned as indicated in Table No. 4, so those with a higher total score will advance. Those applicants who present a grade lower than 4 will be automatically eliminated from the process. A second technical application test or “Case Analysis” (group-based) may be carried out to allow discrimination of the specific technical knowledge required, where again only those who present the best scores will advance. Table N°4 is applicable only to the first technical test applied to the applicants, while the second technical test (whether application or group analysis) will have an individual and independent grade, which will not be counted as an additional score. but as a note by itself.

Table 4: Technical Test subfactor, Management of critical content for the position.

Criteria	Score
Rating between 6 and 7.0	15
Rating between 5 and 5.99	8
Rating between 4 and 4.99	3
Rating under 4	Automatic Deletion

It is the sole responsibility of the applicant to ensure access to the technological resources necessary to take the evaluations or to notify in a timely manner (before the closing deadline) about any associated difficulties.

C. PSYCHO-LABOR EVALUATION : In this stage, the psycho-labor adaptation of the applicant to the profile of competencies defined as critical for the correct performance of the position will be evaluated.

The evaluations will be carried out remotely (via the web), and it is the responsibility of the applicant to have the necessary technological resources for their participation.

Once the psycho-labor evaluation has been carried out, those applicants who present the best scores in the selection process will move on to the global assessment interview stage.

D. GLOBAL APPRECIATION INTERVIEW : Through a personal interview carried out by a selection committee, the applicants are assessed globally, which will be carried out remotely (via meet) or in person. It is the applicant’s responsibility to have the necessary resources for this. If it is carried out physically, all preventive, hygiene and capacity measures stipulated by health organizations will be taken.

FINAL SELECTION : A list will be made of those applicants who obtained the highest grades, ordered in descending order according to their final score. The applicants who obtain the highest final scores will be selected, according to the number of vacancies available.

Documents Required to Apply

– Copy of Identity Card
– Copy of certificate that certifies educational level, required by law
– Copy of Certificates that accredit training, postgraduate degrees and/or postgraduate degrees, as appropriate
– Copy of certificates or documents certifying work experience
– CV Free Format (Own)