Digital Marketing Executive

Education: Bachelor’s Degree in Marketing, Graphic Design, Advertising, Communication.

Requirements:

It is essential to have 3 years of experience in a digital marketing agency or industrial company.

• Excellent oral and written communication
• Intermediate English
• Certifications in Google ads, Google Analytics, Facebook/Instagram Ads, LinkedIn.
• Inbound Marketing Experience
• Knowledge of SEO positioning
• Analysis and monitoring of KPIs
• Mastery of social media management, administration and monitoring tools (Socialbakers, Sprout, Hootsuite, Tweetdeck, Google Trends, among others).
• Use of Adobe packages (Photoshop, Illustrator, After Effects, Premiere) (Avanazdo)
• Wordpress management
• Management of E-mailing programs such as Mailchimp and Sendpulse
• Knowledge of HTML

Activities:

• Increase the digital positioning of the organization
• Implementation, monitoring and optimizations of campaigns in Google Ads, Facebook/Instagram and LinkedIn
• Creation of weekly reports on KPIs (results monitoring)
• Development of multimedia content for Social Networks
• Programming of the publication grid for each of the Social Networks
• Attention to contact channels on Social Networks
• Work together with the content area to develop the INBOUND campaign
• Administration and updating of websites
• Identify and analyze competitors
• Development of Email Marketing campaigns
• Preparation of internal and external communications
• Generation and optimization of audiences.
• Support in event coverage
• Recording, editing and coordination of interviews
• Manage Digital Marketing budget

Skills:

 

• Teamwork
• Time management
• Written communication skills
• High attention to detail
• Creativity
• High sense of organization
• Analytical Thinking

Salary: $12,000 to $16,000 starting gross.