Digital Marketing Manager

Café du Cycliste was born in 2009 in a traditional French café nestled amongst the hills above France’s Mediterranean coast. The brand is specialized in premium high-performance cycling apparel, with double digit international growth. The company is focused on creating the most positive social and environmental impact possible and on having an inclusive and transparent work environment.

This role is an exciting opportunity to really contribute as the company moves on to the next level.

Your main responsibilities :

· Overseeing the day-to-day management of digital marketing channels
· Manage paid media monthly budget and develop reports and analytics of paid
campaigns, demonstrating return on investment
· Work closely with the Creative Content team on creating landing pages for paid
campaigns, ensuring they are optimised for conversions and can be tracked for reporting

· Organic Social Management across all major social platforms

What you’ll do

• Working closely with the creative marketing team to champion and lead our Paid media creative Consistently test, learn and implement progressive strategies to maximise performance
• Champion testing, from audiences and ad placement to ad Sharing learnings with the wider marketing and Ecom team and using results to optimise future creative
• Manage tracking set-up, feed management, and any necessary tech and creative requirements for remarketing and prospecting activities
• Collaborate with other teams- Ecom, Creative, Retail and agency partners to design high-quality converting campaigns to improve CVR and achieve Revenue targets
• Build a high-performing acquisition program focusing on growing Brand Awareness in our key markets

In order to be successful in this role, you will have the following:

• Min 3+ years of experience working in DTC digital marketing (PPC, Display, Social and Affiliates)
• Proficient user of Google Analytics (GA4 preferable)
• Proficient user of Google Ads & Meta Business Manager
• Experience with multiple platforms g. YouTube, Facebook, Twitter, Instagram & Pinterest
• Proactive communication style driving collaboration across different teams

Personal attributes and skills:

• Creative led mindset
• Analytical with meticulous attention to detail
• Naturally curious, with a desire to continually improve
• Results driven and determined
• Self-motivated and able to work in a fast-moving and entrepreneurial environment
• Ability to work across cultures essential

Base pay range

• Compensation may vary based on skills and
• Location in London (Bricklane neighbourhood)
• Annual company performance bonus of up to 1 month of your gross salary
• Hybrid working schedule if wanted
• Flexible working hours
• Choice of laptop