Marketing Assistant

Job Title: Marketing Coordinator

Location : Arequipa, Peru

Position Objective:

• Develop and implement marketing strategies to promote the university’s image and programs.
• Increase the visibility and reach of the university in the regional community.

Key Responsibilities:

• Design the creative line and execute marketing and advertising campaigns aligned with the organization’s strategic planning.
• Manage the university’s social networks and web content.
• Coordinate events and educational fairs with the responsible areas.
• Analyze market data and educational trends to feed strategies.
• Collaborate with other departments for integrated marketing initiatives.
• Develop and supervise SEO, SEM and digital ecosystem strategies.
• Manage and optimize the use of the organization’s marketing, sales and contact suites.
• Lead and supervise marketing projects, including mailing campaigns, surveys and brand management.
• Implement and monitor digital marketing strategies.
• Establish and manage help desks to support marketing and communication initiatives.

Qualifications and Experience:

• University degree in Marketing, Administration, Communications or related field.
• Minimum 3 years experience in marketing roles, preferably in the education sector.
• Advanced knowledge of digital marketing and social media tools.
• Demonstrated experience in SEO, digital marketing and brand management.
• Experience in managing CRM, preferably ZOHO CRM Plus.
• Proven track record in successfully managing marketing projects.
• Portfolio of marketing projects carried out.

Required skills :

• Ability to work as a team and collaborate with different departments.
• Creativity and ability to generate innovative ideas.
• Time management and organizational skills.
• Strong negotiation, conflict resolution and change management skills.
• Effective team leadership.
• Excellent communication and presentation skills.
• Ability to work under pressure and meet established deadlines.
• Ability to influence and motivate others.

Desirable Competencies :

• Knowledge of the educational market in Arequipa and southern Peru.
• Experience in marketing budget management.
• Demonstrable management in Digital Community Administration (Community manager)
• Experience in the implementation and management of digital ecosystems and help desks.

Position type: Full time

Salary: S/.1,500.00 – S/.4,000.00 per month