Marketing Campaign Specialist

An exciting new opportunity for Marketing Campaign Specialist has become available here at Yell.

.Our values; Knowledge, Relationships, Integrity, Passion & Results really matter and how we work is just as important as what we do.

For 50 years Yell has specialised in helping small and medium sized businesses find and connect with customers. We’re not just any marketing agency. We combine cutting edge technology with our decades of local marketing experience to help businesses achieve their ambitions, and we do it all by getting to know our customers, and their businesses.

Our values; Customer, Collaboration, Ownership , Courage , Integrity really matter and how we work is just as important as what we do.

As a Marketing Campaign Specialist , reporting to the Marketing Lead, You will be responsible for executing Yell’s branded lead generation campaigns. Yell currently runs lead generation campaigns across multiple platforms under the Yell brand name.

Responsibilities

· Managing Digital Advertising Campaigns: Planning, executing, and optimising digital advertising campaigns across various platforms, such as search engines, social media, display networks, and mobile advertising. Helping to create compelling ad copies, select relevant keywords, set budget allocations, and monitor campaign performance to ensure maximum reach, engagement, and return on investment (ROI).

· Media Reporting: Building robust performance reports and presenting them to senior management. Using performance insights to optimise live and future campaigns. ​

· Budget Management: Managing the branded digital marketing budget on an on-going basis. including making recommendations on where to spend budget to get the maximum ROI. ​

· Digital Marketing Advocate: Keep up to date with the latest industry news and competitor landscape. Lead as the digital expert in the business and support as the paid digital expert to the wider marketing team, including adhoc support on B2C digital campaigns. ​

· Collaboration and Communication: Collaborate with cross-functional teams, such as graphic designers, content writers, developers, and marketing managers to deliver campaigns. Communicate marketing goals, coordinate campaign activities, and ensure effective teamwork to achieve desired outcomes.

Requirements

· Experience running campaigns across different platforms (PPC & Social predominantly )

· Experience with B2B lead generation

· Excellent analytical & communication skills

· Ability to multi-task and prioritise important projects

· Collaborative working style

What can Yell offer you?

Competitive Salary
Annual Performance Based Bonus
Life Assurance 3 x Salary
Retailer Discounts and other benefits .
Employee Assistance programme
Reward and Recognition scheme, The Yell “Hartley Awards”
Aspire programme – access to our career development portal

Here at Yell are embracing diversity in all its forms and fostering an inclusive environment for all colleagues to feel empowered to perform their best work with us. This is integral for our mission to Grow, Evolve & Transform.
We’re an equal opportunity employer.

All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.
We seek people from diverse backgrounds to join us and become part of an inclusive company where you can feel like you truly belong.

We look forward to hearing from you!

Job Type: Full-time

Salary: £45,000.00-£50,000.00 per year

Benefits:

• Casual dress
• Company car
• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Life insurance
• Referral programme
• Store discount
• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Performance bonus

Work Location: Remote