Marketing Executive

Sam’s Social Media Club is helping Brentford FC find a Marketing Executive.

Job Title: Marketing Executive

Department: Marketing Services

Reporting: Head of Club Marketing

Location: 27GWR

Salary: £23,000 – £26,000 per annum

Closing date: 22 January 2024

Inclusion Statement:

Brentford FC is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability, we welcome and encourage applications from qualified candidates, including those from underrepresented groups – such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities.

Safeguarding Statement: 

Brentford FC is committed to equality, the safeguarding and welfare of all children and adults at risk. This responsibility is shared by all staff and volunteers at the club, safeguarding is everyone’s responsibility. Staff will be required to undertake regular safeguarding training to enable and reinforce a proactive approach to safeguarding. This role requires the post holder to apply all relevant policies and uphold the club’s commitment to safeguarding vulnerable people to ensure a safe environment for all. This includes the timely reporting of any safeguarding concern to the safeguarding team


The Role of the Marketing Executive

After two successful seasons in the Premier League, Brentford FC continues to attract a new fanbase both looking to attend matches and engaging with us online.

This is a new role with the responsibility to establish first class digital capability. Exhausting opportunities from within the football club and seeking innovative solutions to enable the growth required to meet our goals.

Reporting to the Head of Club Marketing, this role will be responsible for building the Club’s digital relationship with its fans. The role will cover all digital touchpoints; driving new and existing audience engagement by implementing the most effective technical solutions and media choices.

The successful candidate will be forward thinking, commercially savvy and always innovating.

Main Accountabilities: 

• Play a key role in the continued development of the Brentford FC website to ensure the functionality is in place to deliver against club objectives.
• Lead on the department’s Search Engine Optimisation output; ensuring the website’s content output is optimised to maximise traffic from Google.
• Curate the visual elements of the club’s websites, ensuring relevant products and messaging are well placed to drive engagement.
• Through personalisation, gamification and loyalty, efficiently and effectively repeatedly get the brand and products in front of each relevant audience and navigate them from where they are to engage and/or purchase at high conversion rates. Understand what type of content drives each customer decision using audience segmentation.
• Ensure user journeys are tailored and personal with the most relevant content served to each fan. Consult analytics to improve dwell time and engagement and strive for constant improvement through innovation.
• Contribute to the department’s input to an improved loyalty program. Use gamification and rewards to drive repeat purchases and fan happiness. Identify opportunities and use loyalty to drive desired behaviours.
• Support on all digital marketing campaigns; ensure a flexible and agile approach so there is adequate support within the department and across the business. Be proficient and have a background working in social media, CRO, SEO, PPC and User Experience design and testing.
• Owning web platform analytics and reporting, ensure that all decisions are evidence based that aim to continually improve digital performance, engagement, personalisation, loyalty and UX across the website.
• To comply with all Club policies, including health and safety, data regulations and other legal, ethical and social requirements
• To build and maintain good working relationships while maintaining a professional image
• To keep confidential any information gained regarding the Club and its personnel
• To maintain a flexible approach to work at all times

 

General Club Accountabilities: 

• To comply with all Club policies, including health and safety, data regulations and other legal, ethical and social requirements
• To build and maintain good working relationships while maintaining a professional image
• To keep confidential any information gained regarding the Club and its personnel
• To maintain a flexible approach to work at all times
• To ensure compliance with the Club’s Safeguarding Policy and processes.
• To ensure compliance with the Club’s Code of Conduct.

Key Internal Relationships:

• Creative Services
• Other Marketing Services Departments (Content, Partnerships, Insights & Strategy)
• Venue Sales Team
•  Retail
• HR
• Business Comms
• Operations
• Community Sports Trust

Person Specification – Personal Characteristics:

• Suitably qualified and not necessarily from a sports background.
• The ability to use Content Management Systems and Google Analytics.
•  A background in using ESP and CRM platforms to grow database engagement.
• The ability to run PPC campaigns across social and Google.
• A background in SEO.
•  Exceptional interpersonal and communication skills both written and verbal.
•  Good organisational and planning skills.
• A background in co-ordinating and getting the best out of suppliers.
•  Able to demonstrate initiative in taking ownership of tasks and projects.