Social Marketing Manager

Working in Partnership for a happier world – our shared Purpose that guides us in everything we do and inspires 3 important principles; happier people, happier business, happier world. The John Lewis Partnership is a truly unique business, one that seeks to make a positive difference to the lives of everyone.

 

At a Glance

 

Contract Type: Permanent

Location: Bracknell based with hybrid working with the expectation to go into the office 2 days a week

Salary Range: We are looking for candidates within our budgeted range of £42,000 – £52,000 per annum

Partnership Level: 7

 

We have an exciting opportunity to join our Digital & Social Marketing team as an Influencer Marketing Manager.  Externally this role is known as Influencer Marketing Manager.

 

The purpose of this role is to deliver best in class influencer marketing campaigns which integrate into the overall social media strategy. A successful candidate will primarily focus on developing our influencer strategy and executing influencer campaigns for key brand moments.

 

What’s the role about?

 

Waitrose & Partners prides itself on being different. Our intention is to combine the convenience of a supermarket with the expertise and service of a specialist food shop. Add this to our unswerving dedication to our customers and the highest respect for our suppliers (the provenance and traceability of our food is vital) and, of course, the environment and you can start to see we’re a bit more than ‘just’ a supermarket.

 

Through the creation of influencer marketing activity you will help to drive awareness of these Waitrose values to both new and existing customers. You will be responsible for our influencer strategy, ensuring we have key talent that aligns to the overall social media strategy. You will also be responsible for identifying talent, negotiating contracts and executing creative brand briefs. Through ongoing measurement and optimisation, you will ensure that our influencer campaigns are cost effective, drive incremental revenue and help to drive our brand metrics.

 

You will operate in a collaborative matrix way of working with teams across Marketing, Communications, Content & Design, Customer Insight and Customer Services.

 

This is a blended working role, therefore your time will be split between working from home, and the Bracknell Head Office with occasional travel to other locations.

 

What will you be doing?

• Develop & deliver our influencer strategy to drive brand value, third party advocacy and ensure key measurement success criteria is applied and achieved
• Identifying key talent and bringing opportunities to the table
• Executing creative influencer content that drives brand awareness and brand consideration as relevant at key campaigns moments
• Working collaboratively with our Communications team to execute influencer marketing campaigns
• Negotiating contracts seamlessly with agents and talent
• Managing influencer budgets effectively
• Creating efficiency by working collaboratively with our paid and organic social teams to ensure influencer content is used across those channels
• Ensure accurate reporting processes are in place to generate daily, weekly and monthly reports to measure effectiveness and assist forward planning
• Developing and maintaining relationships with Waitrose Communications team and the John Lewis team

What you’ll have?

• Social media expert with significant demonstrable experience of defining and owning influencer activity
• Hands-on experience of developing strategic annual plans and timelines throughout the year
• Experience of setting and reporting against KPIs as well as significant experience of managing budgets to ensure effectiveness of influencer plans
• Significant experience with negotiating contracts seamlessly with agents and talent
• Significant experience with managing influencer budgets effectively
• Hands-on experience of executing creative brand briefs for talent that drives brand awareness and brand consideration as relevant at key campaigns moments
• Excellent understanding and working knowledge for social media
• The ability to work on multiple projects at the same time and work to deadlines, being reactive as needed in the ever-changing social media landscape
• Excellent written and verbal communications skills and relationship-building ability
• Experience of multiple stakeholder management at all/senior levels – strong levels of communication required for presenting to, reporting to and influencing multiple stakeholders
• Significant experience in collaborative and matrix working with other teams to execute influencer marketing campaigns
• An understanding of influencer marketing across key social media channels (Meta, TikTok and YouTube) and in paid and owned spaces

What else could you bring?

• The team is fairly small and we’re in a changing environment so an ability to deal with ambiguity with energy, positivity & enthusiasm is really important
• Any experience of grocery and/or retail would be helpful
• Experience of wider digital marketing channels and how they influence Social and vice versa, specifically SEO, Email, Display and PPC

 

Benefits of the Partnership and the role: 

 

• 🏖️ – Full – time working holiday entitlement 25 days holiday, plus public and bank holidays
• ⚖ – Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy
• 🐷 – Defined Contribution pension scheme where your contributions will be matched by the Partnership (up to 8% of pay) and, after three years’ service, you’ll receive an additional Partnership contribution of 4% of pay, regardless of whether you pay in or not
• 🤑 – You’ll get Partnership discount in store and online once you complete probation. That’s 25% off in John Lewis & Partners (12% off electrical products) and 20% in Waitrose & Partners. You’ll also be able to nominate someone you live with to share your discount
• 🚴 –  Simple cycle to work support scheme
• 🏰 – We’re really proud of our exclusive hotels based in some of Britain’s most beautiful areas and once you’ve been with us for three months, you’re welcome to explore them
• 🌱 –  Learn more about our extensive range of exciting benefits that you could enjoy when you join us, visit – https://www.jlpjobs.com/about/benefits/ 

Next Steps 

• The application form consists of a CV upload followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under “Internal application process”).
• Once you’ve submitted an application the next steps of the process, if successful, are likely to include a 1st stage interview.
• You’ll be asked about any adjustments you might need to support the recruitment process. Let us know, and we’ll be sure to discuss it with you. 
• Thanks for your patience in the meantime and for showing an interest in joining JLP. 
• We occasionally close vacancies early in the event we receive a high volume of applications. Therefore, we recommend you apply early