Content Manager

Our ambitious strategy Squash in a Changing World sets out our aspiration for the future of squash in England to be a thriving, growing and diverse community.

In order to help deliver and accelerate our strategic priorities of increasing participation, enhancing diversity and nurturing talent, we’re growing our team and require expertise to plan and manage the delivery of all content across our primary channels. This role will play a pivotal role supporting all areas of the business to connect with new and existing audiences.

•         Develop and deliver an effective content strategy to help deliver organisational objectives.

•         Establish, analyse and improve how we measure content performance and establish metrics to inform our ongoing content strategy.

•         Develop a content roadmap and a comprehensive editorial calendar aligned to marketing objectives and existing channel strategy.

•         Take ownership of generating creative ideas for various content formats, including videos, digital marketing adverts and graphics

•         Manage the day-to-day workflow of content and take the lead on all planned content from ideation to delivery, ensuring all content aligns seamlessly with England Squash’s core values and tone of voice whilst resonating with the target audience.

•         Develop and execute a strategic plan for our YouTube channel to expand reach and engagement. Manage YouTube content and cultivate a sense of community through effective audience engagement. Implement SEO channel best practice to increase video discoverability and drive subscriber growth.

•         Overhaul high priority web pages aligned to strategic objectives and

ensure they are fully optimised for search.

•         Regularly update web content including copy, photos and videos to ensure it remains relevant, engaging, and searchable.

•         Repurpose content into alternative content formats where necessary to ensure maximum return on investment.

Data-driven insights

•          Conduct ongoing keyword research and website analytics to identify

new keyword opportunities to inform future content output.

•         Develop and implement effective SEO strategies.

•         Execute effective content outreach to drive link-building and enhance domain authority and credibility.

•         Proactively monitor and stay ahead of digital marketing industry trends, content innovations, and best practice, advocating for experimenting with new formats and technologies to inform and enhance content strategy.

Stakeholder management and cross-team collaboration

•         Collaborate with internal staff from across the organisation for seamless content delivery and sign-off.

•         Act as a conduit for members of the England Squash team to communicate content requests, progress and challenges.

•         Collaborate closely with the marketing and communications team to create a compelling bank of content to support campaign creative, social media, PR, monthly newsletters and englandsquash.com

•         Manage external videographers and designers.

•         The post holder’s duties must at all times be carried out in compliance with our Equal Opportunities Policy and Child Protection and Vulnerable Groups Policy.

•         Ensure the health and safety of all staff, volunteers, personnel and resources within the post-holder’s duties and personal responsibilities adhere to the requirements of the Health and Safety at Work Act 1974.

•         To undertake other such duties and responsibilities that the post- holder may, from time to time, be directed to perform by England Squash.

•         Willing and able to work unsocial hours. The role may, at times, include some evening and weekend work plus travelling with occasional overnight stays.