Social Media Executive (Freelance)

Project Giving Back (PGB) is a philanthropic grant-making organisation and registered charity (Charity No. 1198478) that exists to support and promote the work of good causes in the UK.

To do this, PGB provides funding for gardens for good causes at the RHS Chelsea Flower Show. PGB was launched in May 2021, with funding from two private individuals who wish to remain anonymous, in response to the Covid-19 pandemic and its devastating effects on UK charitable fundraising – effects that have since been exacerbated by the cost of living crisis. In its initial three years of funding (2022-2024), PGB is committed to funding 42 gardens for good causes, investing ~£12 million in raising the profile of good causes in the UK. This commitment has recently extended until 2026, bringing the total to 60 gardens for good causes by the end of the project.

All gardens supported by PGB will be relocated or repurposed after the show, with additional budget allocated for their adaptation and reconstruction. PGB encourages garden teams to be as sustainable as possible and to minimise waste throughout the process.

Find out more here: www.givingback.org.uk

Who are we looking for?

We’re looking for someone to work on a part-time, freelance and remote basis to elevate our social media content and digital presence, with a focus on PGB’s Instagram, LinkedIn, website and newsletters.

Our aim is to raise the profile of PGB as a charity, share our story as widely to inspire others to give back and support good causes in their own way. This role is for someone who likes to think creatively and alternatively about how to engage and inspire people through storytelling.

Who you’ll be working with?

You’ll be working closely with PGB’s Project Lead, Isabella Nunes da Costa, as well as our PR agency, videographer and photographer. You will also interact with PGB’s CEO and Finance & Compliance Director, as well as PGB’s trustees.

Key responsibilities

• Plan and execute a comprehensive social media strategy that aligns with Project Giving Back’s brand and messaging, and supports our mission
• Plan, create, design and publish engaging high-quality content across the social media platforms that are present on which include Instagram, LinkedIn, Facebook and X (formerly known as Twitter).
• Develop and maintain a content calendar that schedules posts in advance, ensuring consistency and timely delivery of messaging
• Monitor social media trends and analytics, and use insights to inform strategy and optimise performance
• Collaborate with various stakeholders to develop and execute social media campaigns that resonate with our target audiences
• Stay up to date with the latest social media trends, technologies, and best practices, and adapt strategies and content as needed to remain relevant and engaging
• Continuously improve social media presence by experimenting with new content types, platforms, and strategies
• To attend PGB in-person events throughout the year to create content for social media, most importantly to attend the RHS Chelsea Flower Show to collect content throughout the week

Skills and qualifications

• 2+ years of experience in social media management, with a strong portfolio of successful campaigns and content, preferably with experience in the UK market
• Excellent writing and editing skills, with the ability to create compelling copy for various social media platforms, tailored to UK audiences
• Strong understanding of social media analytics and performance metrics, with experience tracking and analysing performance in the UK market
• Experience with social media scheduling and management tools, with knowledge of tools specific to the UK market preferred
• Passion for philanthropy and social impact, with a strong interest in the UK nonprofit sector
• Excellent communication and collaboration skills, with the ability to work effectively with internal teams and external partners in the UK market
• Flexibility and adaptability, with the ability to thrive in a fast-paced and dynamic environment, and adapt to changes in the UK market

Location: Remote (UK only)

Duration: Freelance, part-time (approximately 10-15 hours per week, with an increase leading up and during the RHS Chelsea Flower Show in May)

Salary level equivalent: £25k-£30k pa

To apply, please submit your CV and a cover letter via LinkedIn outlining your relevant experience and interest in the role.

If you have any questions, please email [email protected]. Please include “Social Media Executive – Freelance” in the subject line. We appreciate your interest and will review all applications carefully.