Specialist – Email Marketing

• Drive email marketing and customer journeys for impact
• Contract until Feb 2025, Sydney CBD + hybrid working

About Us

The Digital Growth and Experience team is a highly specialised, performance driven team, committed to strengthening customer engagement, revenue growth and loyalty by creating data driven, personalised, digital experiences – at scale.

About the role

Drive email marketing at Red Cross enabling a program of targeted, personalised and optimised email communication to external customers.

Working closely with the Digital Automation Manager, you will leverage brand new, fully integrated mar-tech (CRM, CDP and MA) to plan, create, set-up and send email marketing campaigns including automated customer journeys to achieve business goals.

You will monitor, analyse and elevate email campaigns and email channel performance, driving strong engagement metrics and revenue growth, with a continuous cycle of test & learn – improving supporter engagement, revenue generation and customer experience.

You will collaborate on the email marketing strategy and execution with a variety of teams who are responsible for multi-channel acquisition, revenue, engagement, and loyalty campaigns.

What you will bring

• Substantial working experience in enterprise email and/or email marketing automation platforms
• An understanding of all facets of email marketing, from list health and deliverability through to set-up, implementation of content into email templates as well as automation
• Sound experience managing a high-volume of digital deliverables as part of integrated marketing campaigns for consumer audiences
• Results-driven with exceptional attention to detail
• Knowledge around digital and email marketing metrics
• Sound understanding of A/B testing and ROI analysis
• Proven ability to interpret data to drive growth and improvements to digital marketing programs
• Able to manage multiple projects, respond well under pressure and prioritise needs within short time frames
• Excellent communication and interpersonal skills.

Benefits that act for you, while you act for humanity

Financial wellbeing: In addition to your salary, you can take advantage of salary packaging that could provide you with a great way to reduce the amount of tax you pay – and get more from your salary. You can salary package up to $15,900 for living expenses (such as rent, groceries, utility bills); up to $2,650 for holiday accommodation and meals when dining out; Novated car leases; superannuation and purchase additional annual leave.

Health & Wellbeing: You can tap into specialist advice for nutrition, sleep, resilience and mindfulness. And access guided meditation and other wellbeing programs.

Work/Life Flexibility: You can access flexible working arrangements, paid ‘Me’ day just for you and a wide range of other paid leave options

Further information

For additional enquiries, please contact Colin Williamson at [email protected] – please note email is for queries only, applications will only be accepted when submitted using the links provided

Applications close:  Sunday 28^th April – however we encourage applicants to apply as soon as possible as we will be reviewing applications as they are received and may close this avert early.

Aboriginal and Torres Strait Islander people are strongly encouraged to apply.

Job Ref #: 547